Blue Maia provides research, advisory and management services 

Blue Maia was established in 2017 to provide advisory services to the growing market for green finance and nature investments.

Blue Maia’s clients are international organisations who operate in the areas of nature, finance, and sustainable development.

 
 

Recent Blogs

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Services

Conservation finance design:

Blue Maia analyses problems and proposes solutions that create positive economic and environmental outcomes

Our passion lies with the win-win opportunities that can be created for businesses and nature. Clean air and water, forests, biodiversity and oceans all provide services that the global economy ultimately depends on. If properly structured, business models which incorporate nature can produce cost saving, efficiency improvements, and co-benefits for industry, people and the natural world.

Our clients come from the private, public and philanthropic sectors and include the likes of the European Investment Bank, the Nordic Climate Facility and the Australian government. Recent experience includes designing a voluntary carbon offset project in the agricultural sector in Zambia and advising the Colombian government on development opportunities with ‘triple bottom line’ (economic, environmental and social benefits).

Green financing, including green bonds:

We offer advice on environmental financing solutions such as green bond frameworks and transactions

Innovative financing methods will be fundamental in bringing about further investments in natural capital assets. Institutional investors and public-private partnerships have the potential to play key roles in this respect.

I have advised on over 70 sustainable bond transactions for institutions such as Morgan Stanley, Transport for London and the Government of Argentina.

Evaluations and strategy:

We evaluate and provide strategic advice to organisations in the forest, climate change and environmental sectors

Finding the different strengths and advantages that different institutions can offer will be crucial to the success of the nature conservation agenda. My 25 years of experience with a wide range of clients allows me to provide value-driven analysis and advice to foundations, donors, IFIs and the private sector on both what they should be doing and how to do it. Recent clients include the Good Energies Foundation, the Climate and Land Use Alliance, and the Norwegian Agency for Development Cooperation (Norad).

Blue Maia often works in collaboration with other experts and consultants.

 
 

About

 
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Pernille Holtedahl, Founder

I am a Ph.D. economist with 25 years of experience providing analysis and recommendations to international private and public-sector clients in the areas of environment, energy, and sustainable development.

My current primary interest is in nature finance, in particular models and incentive systems for increasing investments in nature; how to monetise environmental benefits and increase the level of private investments in nature; and the appropriate balance between public and private investments.

My areas of expertise are:

  • Conservation finance design, nature-based solutions, and voluntary carbon markets

  • Green bonds, impact investing and investor trends

  • Organisational evaluations and strategic reviews

In addition to running Blue Maia, I am a visiting fellow at the Grantham Institute for Climate Change and the Environment (Imperial College) and on the advisory board of BeZero Carbon.

 
 
 

the meaning of blue maia

Based on Greek and Roman mythologies and the word for water in Hebrew, the name seeks to evoke images of spring, earth and water. The colour blue seeks to reinforce the image of water – an element that is strong, yet flexible.

 
 
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